This book will help you turn up big winners that can go up 10 or even 100 times and keep you away from losers. It is primarily a practical guidebook to fundamental analysis through in-depth, on-the-ground research. It aims to help you find high-quality stocks and build conviction to hold on to make mammoth gains by systematically evaluating the company’s quality via a structured checklist of time-tested questions . Going through the checklist will highlight the characteristics that make companies more likely to prosper over time and those that can hinder them. If you enjoy the work involved in researching great companies and want to improve your investment performance, Quality First Investing is the book for you! The author, Björn Fahlén , has spent over 20 years in the investing world as investor, analyst and financial advisor. He is the refounder, principal shareholder and CEO of Redeye AB , a Stockholm-based boutique investment bank that specialises in innovative growth companies and was founded in 1999. He also leads Redeye’s research product and is Chief Investment Officer (CIO) of its fund advisory business. His investment philosophy has been shaped by the successes and mistakes in investing and running a business. ” In investing, fortune favors the prepared mind. This book provides a comprehensive framework for this preparation, enabling you to select profitable investments for your portfolio. The final section titled ‘Bring it all together’ will alone be worth the price of the book. Very insightful!” Gautam Baid Author of The Joys of Compounding ” This is a treasure trove of practical insights on how to understand the qualitative dynamics and future potential of a business. By following the investment checklist provided in the book investors can focus on the big picture while ensuring that nothing is missed. No investor’s bookshelf is complete without it. ” John Mihaljevic, Chairman, MOI Global ” I cannot recommend this book enough. This is so much more than another How To Invest book. On top of great investment nuggets, it is also a reference work worth keeping at your desk for a continuous accumulation of knowledge over the course of an investor´s career. ” Henrik Andersson Fund Manager Didner & Gerge Fonder