2018 Nautilus Book Awards Silver Winner What if you could unlock a better answer to your most vexing problem—in your workplace, community, or home life—just by changing the question? Talk to creative problem-solvers and they will often tell you, the key to their success in business and leadership is asking a different question. Take Debbie Sterling, the social entrepreneur who created GoldieBlox. The idea came when a friend complained about too few women in engineering and Sterling wondered aloud: "why are all the great building toys made for boys?" Or consider Nobel laureate Richard Thaler, who asked: "would it change economic theory if we stopped pretending people were rational?" Or listen to Jeff Bezos whose relentless approach to problem solving has fueled Amazon’s exponential growth: “Getting the right question is key to getting the right answer.”   Great questions like these have a catalytic quality—that is, they dissolve barriers to strategic thinking and channel the pursuit of solutions into new, accelerated pathways. Often, the moment they are voiced, they have the paradoxical effect of being utterly surprising yet instantly obvious. For innovation and leadership guru Hal Gregersen, the power of questions has always been clear—but it took some years for the follow-on question to hit him: If so much depends on fresh questions, shouldn’t we know more about how to arrive at them? That sent him on a research quest ultimately including over two hundred interviews with creative thinkers. Questions Are the Answer delivers the insights Gregersen gained about the conditions that give rise to catalytic questions—and breakthrough insights—and how anyone can create them. This book delivers the insights Gregersen gained in his research, offering a powerful framework for developing your own creative thinking. A Proven Method: Learn the conditions that give rise to catalytic questions, based on insights from over 200 interviews with creative thinkers. - Better Questions, Better Answers: Discover why the most vexing problems at work and home can be unlocked simply by reframing the inquiry. - Overcome Creative Blocks: Identify and dissolve the hidden barriers in your own thinking that prevent you from seeing new and accelerated pathways to a solution. - Lessons from Innovators: See how leaders from Amazon’s Jeff Bezos to GoldieBlox founder Debbie Sterling used catalytic questions to fuel their exponential growth. “It’s a great insight that, if you want to arrive at a better answer, you should start with a better question. Hal Gregersen takes that observation further, exploring how to put it into daily practice. I love this book’s emphasis on creating the conditions in which creative thinking will thrive, and I love its bighearted storytelling.” - Tony Hsieh, Zappos.com CEO Readers of both self-help and business books will enjoy this read as a challenge to their established perspective. - Library Journal In his new book, Hal Gregersen reveals the power of cultivating a beginner’s mind, deep listening and continuous reflection in search of the right questions. Read this remarkable book and you will find a path to meaningful answers - Marc Benioff, Chairman & Co-CEO, Salesforce Hal Gregersen is one of those rare educators who always practices what he preaches. Deliberately, he pushes himself out of his comfort zones, and consistently, he surfaces those great questions that unlock better answers. I think it’s wonderful that, with  Questions Are the Answer , he is equipping so many more people to do the same. - Clayton M. Christensen, Kim B. Clark Professor of Business Administration at Harvard Business School “Creating an open environment where every manager can ask questions without fear is the first step in bringing innovation to achieve the betterment of a corporation. The author brings out how asking the right questions is the responsibility of a successful leader. A “must” read for every corporate person aspiring to succeed as a leader.”  - Narayana Murthy, founder of Infosys If you want a simple answer to the question of what matters most to creativity, then look no further than the title of this book. Mastering the art of questioning is not easy, but Hal Gregersen describes a wealth of valuable approaches that will serve you well -- no matter what kinds of problems you are trying to solve.  - Tim Brown, CEO of IDEO and author of Design for Change As machines become exceedingly proficient at providing answers, it becomes more and more important for people to be asking the right questions. Hal Gregersen is exactly right that this is a skill we can learn -- and must teach. - Joi Ito, Director of the MIT Media Lab and author of Whiplash “I connected with this book’s message because I lived it. Everythingchanged for the better when I realized that I, like so many others, wasasking the wrong question. Our culture chases conventional notionsof success instead of nurturing what would really make us t