A wider brush means more bristles and more surface area covered at once. This allows for a great cleaning and a soothing massage of your gums. Our award-winning handle feels so comfortable for righties and Lefties it will be hard to stop brushing. Less cost than buying a new toothbrush and less waste in our environment are great reasons to keep you smiling. A plant-based handle and petroleum free bristles leaves the planet as clean as your teeth.