COLOR CARE: Shampoo for color-treated hair that preserves color by removing impurities—such as metals from air pollution or hard water—that can make your color look dull. BOND CARE: Strengthening molecules penetrate hair fibers to reinforce internal bonds while cleansing. Protects hair while washing GENTLY CLEANSES: Non-stripping shampoo gently cleanses scalp and hair. Deeply hydrates leaving hair leaving hair soft and smooth. Helps detangle hair. CONSCIOUS FORMULA: Dermatologically tested, sulfate-free** and vegan. For color-treated hair. UPLIFTING SCENT: Blend of juicy fruits and elegant florals.