BRIGHT, BEAUTIFUL DESIGN: This retractable measuring tape is housed in an illustrated full color textured PU case with brass hardware and a hidden button release. Keep this handy tool in your sewing box, at your desk, or in your purse. This easy to care for tool can be easily wiped clean. PRETTY AND PRACTICAL: Rifle Paper Co.'s Measuring Tape is printed in full color with our signature Hydrangea floral design for a device that is both pretty and practical. This tape measure is 2.25" L x 2.25" W and has a 5 foot retractable tape (60 inches or 152.4 centimeters) for easy and convenient measuring. EVERYTHING YOU NEED AND MORE: Rifle Paper Co. offers a wide variety of products that range from stationery and greeting cards to phone cases and home decor. This trendy lifestyle brand only uses high-quality materials and unique hand-painted designs by Rifle Paper Co. co-founder Anna Bond. GIVE A FUN GIFT: Rifle Paper Co. products will be useful for any of your loved ones. These accessories are printed in full color and are a unique gift year-round. Great for birthdays, Christmas, and every occasion in between! Your friends and family will want to collect more of our beautiful stationery and accessories. MAKE THE WORLD MORE COLORFUL: Our world is full of bold colors, hand-painted florals, and whimsical characters - and our goal is to create quality products that bring beauty to the everyday. Beginning when designing her own wedding invitation, Anna Bond's love for illustrating stationery turned into the idea to start a brand with a look unlike any other. We hope you'll follow along with us as we dream up ideas to help make your world a little more colorful. This retractable measuring tape is housed in an illustrated case with brass hardware and a hidden button release. Keep this handy tool in your sewing box, at your desk, or in your purse. The tape measures 60 inches or 152.4 centimeters.

Rifle Paper Co. was founded in 2009 by husband-wife team Nathan and Anna Bond. Over the years, the brand has grown from a company of two people to over 150. Today, Rifle Paper Co. continues to evolve, with frequent new designs, patterns, and categories, ranging from stationery and gifts to home decor, writing tools, accessories, and more. The Rifle Paper Co. world is full of bold colors and hand-painted patterns, designed to bring more beauty to the everyday.

Anna's hand-painted illustrations and distinctive color palette are the heart of Rifle Paper Co. The co-founder's love for stationery began when she designed her own wedding invitations. Soon, she was illustrating invitations for friends, and had the idea for a unique, artwork-driven brand unlike anything on the market.

Anna, a former freelance illustrator, and Nathan, a former musician, built Rifle Paper Co. on the premise that its products should always be well-designed, high-quality, and accessible. They currently reside less than 10 minutes from the brand's Winter Park, Florida studio with their five young children.

As a company, Rifle Paper Co. takes every detail into consideration, from hand-painting its patterns and overseeing warehouse production to establishing relationships with partner brands and local Florida printers.