YOUR BRAND MEANS TOTAL BOTTOM LINE IMPACT! Many very smart business people have little understanding of the true value a solid brand yields, let alone what a brand even is. Fewer still grasp the crucial influence their brand has on the FINANCIAL value of their company, the INTERNAL health of the organization, and the all-important EXTERNAL power of strategic market differentiation.Celebrated speaker and award-winning brand veteran, David M. Flanagan reveals incredible insights from over thirty years in the industry. Creating brands from coast-to-coast, he lays out a shockingly clear and easy-to-understand approach to developing a razor-sharp brand. Through the discipline of Brand Archetypes, he weaves a crystal-clear process for creating powerful and emotionally-charged brands."IT'S ABOUT CREATING RADICAL BRAND ADVOCATES..." says Flanagan. "YOU DON'T WANT JUST CUSTOMERS, YOU WANT A FULL-BLOWN CULT FOLLOWING."Clear. Insightful. Very entertaining.Where once there was blind confusion, a big, fat lightbulb will suddenly click on.