Good Palatability: Made of quality material with good palatability, tastes like an actual worm, causes the fish to hang on longer for more positive hooksets Ribbed Design: The ribes allow you to load them up with your favorite scent for that little bit extra if desired, and also help the lure tail to bob along in the current to attract the nearest predator Straight Tail: The soft baits feature straight tail, offer incredible lifelike swimming action with the slightest rod twitch, attract fish and trigger more strikes Proven Colors: Several tested and proven colors help you match the hatch on any body of water, ideal for any fishing conditions that needs an enhanced action Colorful Glitter: Features different colors of glitter, reflects the light from all directions for better attracting fish and triggering more strikes soft lures