Gently removes product build-up without over-cleansing and drying. Replenish Moisture Lost to everyday styling Recharges the follicle with vital nutrients. Sulfate Free, Paraben Free, Silicone Free, Color Safe Natural Fragrance The Pure Shampoo is the first sulfate-free product that has converted the sustaining power of nature into a salon quality hair bathe. This gentle but intensely hydrating shampoo combines the "healing" benefits of Blackseed, Kalahari, Murumuru Butter and Marula to help nourish the scalp, promoting healthy hair growth while replenishing vital moisture lost to everyday styling.