Raw Truth. The heart of kitchens, Selling Food, Inspiring People is not your typical business book. It’s gritty, unfiltered, and written straight from the kitchens, sales calls, and hard lessons of the foodservice world. From flipping tacos at Del Taco to leading sales teams and helping restaurants survive against the odds, Tim Simanek lays out what it really takes to thrive in this business. No buzzwords. No corporate fluff. Just real stories, hard truths, and practical strategies for both restaurant operators and foodservice reps. Inside you’ll find: Stories of wins and losses that prove grit beats polish. - Toolboxes and checklists you can use to cost plates, build menus, and lead teams. - Raw Truth quotes that cut through the noise and stick with you long after reading. - Lessons on selling with purpose, running profitable restaurants, building culture, and leaving a legacy. Whether you’re behind the line, out on the road selling, or leading a team, this book will challenge the way you think about food, business, and people. Raw Truth: You don’t just sell food. You build futures. If you’ve ever wondered how to keep kitchens cooking and stay inspired in an industry that never stops testing you. This book is for you.