Have you been challenged to refresh or fix your brand to reach new buyers and grow revenue? Are you wondering where to start and what it takes to do it successfully? Strengthening your brand will create value for your business. But too often rebrands are done the wrong way and the expected revenue doesn’t follow. You can’t afford to wing it. Rebrand Right is a practical guide to help you diagnose, then define and deliver changes to your brand, marketing and experience to grow your business. Start by understanding the four brand factors that drive growth and diagnose where your problem really lies. Then work your way through step by step, from brand strategy and identity, to marketing, implementation and experience. Based on 50 years of experience with over 90 B2B and B2C brands, this is the definitive guide to modern rebranding. Let’s get your rebrand right. 'A definitive guide on how to help your business grow through effective brand management and strategy.' - Pete Markey CMO, Boots 'The book I wish I’d had earlier in my career. Brimming with obvious experience and practical steps to follow.' - Marisa Kacary CMO, WilsonHCG 'When it comes to rebranding, no one is more qualified than Sarah and Rachel.' - Alisha Lyndon CEO, Momentum ITSMA 'This is the new must have book for anyone in Brand and Marketing...Really thorough and thoughtful from two incredibly talented practitioners' - Amazon 5 * 'Whether you’re just starting out or looking to refine your approach, this book offers clear insights and actionable advice that you can apply straight away.' - Amazon 5 * 'Brilliantly succinct yet deeply informative! An impressive gem of a book' - Amazon 5 * If you are considering a rebrand, this book is your new north star. Rachel and Sarah have expertly distilled their vast knowledge and expertise, along with the best insights from countless industry resources, into a hands-on, step-by-step guide. (They have done all the hard work so you don’t have to.) It’s practical yet deeply insightful, offering a clear path through the often murky waters of brand transformation. From a client’s perspective, this book is absolutely vital. It’s the resource I wish I’d had during my time at VWG and one I would have eagerly shared with my peers. It educates without patronizing, arming you with the knowledge to show you’ve done your homework and can challenge your agencies constructively. It bridges the – often wide – gap between agency expertise and client understanding, setting the stage for more effective, aligned and ultimately successful rebranding efforts. Whether you’re a seasoned marketer or new to the branding game, this book is invaluable for your professional toolkit. - Silke Anderson, Fractional Chief Marketing Officer When it comes to rebranding, no one is more qualified than Sarah and Rachel. Brand is often misunderstood, lost between business strategy and marketing. But successful branding is what sets an average business apart from an exceptional one. This book is your guide to getting it right! With experience in more rebrands than anyone I know, Sarah and Rachel have distilled their extensive knowledge into this invaluable playbook on mastering brand. - Alisha Lyndon, Chief Executive Officer, Momentum ITSMA This book is long overdue. For many years now, the world of branding has become complex, long-winded and confusing, leaving marketers with little or no confidence in what they are doing, resulting in many simply winging it. This book is the definitive guide to know when, why and how to rebrand. It’s written in a way that is easy to understand and follow, leaving you chomping at the bit to get started. From a creative perspective it has challenged me to completely rethink the way I approach brand identity creation. This book is simply a must have for anyone involved in branding. - Sean Cornell, Founder and Chief Creator, Wonderment There’s no better book to help you lean into the power of what marketing can do to help drive the growth of a business. Must read! - Gabie Boko, Chief Marketing Officer, NetApp Have you been challenged to refresh or fix your brand to reach new buyers and grow revenue? Are you wondering where to start and what it takes to do it successfully? Strengthening your brand will create value for your business. But too often rebrands are done the wrong way and the expected revenue doesn’t follow. You can’t afford to wing it. Rebrand Right is a practical guide to help you diagnose, then define and deliver changes to your brand, marketing and experience to grow your business. Start by understanding the four brand factors that drive growth and diagnose where your problem really lies. Then work your way through step by step, from brand strategy and identity, to marketing, implementation and experience. Based on 50 years of experience with over 90 B2B and B2C brands, this is the definitive guide to modern rebranding. Let’s get your rebrand right. 'A definitive guide on how to help your busines