For professionals launching their careers, the hard work begins even before the first job. As the global business becomes increasingly competitive, young professionals and entrepreneurs recognize the importance of building and shaping a powerful and compelling personal brand—online and in person. In a post-COVID world, tools like social networking, narrative, image and relationships matter more than ever before. Today, standing out from the competition, being recognized for the value you offer and building a career that is meaningful and impactful requires careful attention. In REPUTATION 360: Jumpstart your career by building a positive personal brand , award-winning personal branding and reputation management authority, Lida Citro ë n, offers relatable and powerful insights, resources, tips and exercises for young professionals to build, grow and sustain a meaningful personal brand and reputation. "Lida is an empathetic, sharp branding expert, helping you position your value and experience for maximum impact. I'm lucky to have learned from her!" - Jolie Miller, Director of Content, LinkedIn Lida Citroën is an award-winning executive branding and reputation management specialist based in Englewood, Colorado. A TEDx, Talks at Google, and keynote speaker, instructor on LinkedIn Learning, and consultant to global business leaders, executives, entrepreneurs and military veterans, Citroën helps individuals enhance their position and reputation in complex strategic markets.She is the author of Control The Narrative: The Executive's Guide to Building, Pivoting and Repairing Your Reputation (Kogan Page, 2021), Success After Service: How to Take Control of Your Job Search and Career After Military Duty (Kogan Page, 2020), Engaging with Veteran Talent: A quick and practical guide to sourcing, hiring, onboarding, and developing Veteran employees (Palisades Publishing 2017) and Your Next Mission: A personal branding guide for the military-to-civilian transition (Palisades Publishing, 2014). Tony Bondswww.goldenratiobookdesign.com