In a rapidly changing world, a grasp of story has never been more important. So much of what has been said today will forgotten tomorrow, and yet, your well-shaped, authentic, and focused stories will live on to carry your ideas and visions forward. But before a story can change the world, it has to change you. This book will help you develop and re-boot your stories, whether for speaking, recruiting, or simply getting a handle on the insights of your life to guide your steps going forward. Retellable is an easy-to-read book that will help you: * Deepen your understanding of how stories work, and how they can work for you * Learn how your words can be remembered * Understand the brain science behind storytelling * Gather your most precious insights and translate them into memorable stories Retellable is written by story coach and international keynote speaker Jay Golden, who helps CEOs, executives, and teams around the world to find, shape and share their most powerful stories to transform their audiences. Jay has worked with entrepreneurs and organizations small and large, including Facebook, Google, and LinkedIn. Inside you'll find enjoyable stories, practical insights, and an easy-to-remember framework that will help you connect with your audiences through presentations, conversations and media. Jay Golden takes apart the pieces of a successful story with the precision and care of a mechanic taking apart a machine. But lest anyone thinks his approach saps story of its magic, quite the opposite: He deftly shows how each piece contributes to the glistening whole, how it holds us captivated, and how we can all give our stories more of a spark. - Jennifer Bleyer, Senior Editor at Psychology Today The premise of Jay Golden's marvelous book - that the essence of a story's power is in its ability to be retold - is a simple yet profound truth worthy of every storyteller's reflection. If the way you explain your strategy, brand or purpose can't be remembered and re-used, then you may well forget about it - because just about everyone else will. For any leader seeking to be memorable, this is a vital read. - David Redhill, Partner & Global CMO, Deloitte Consulting Insightful, practical, eye-opening and thoroughly readable - this book inspired me to hone my own storytelling, both for personal pleasure and genuine business advantage. - Graham Biggs, Corporate Communications Director, BMW Group Retellable really works! After a recent speech I received many texts from people that weren't there, referencing specific stories I had told. This approach is perfect for any leader wanting to change the world with their ideas, or bring their business to the next level. - Michelle Crosby, CEO, Wevorce Jay Golden is an author, storyteller, and founder of Retellable, a boutique story consulting and training company based in the San Francisco Bay Area. For 10 years, Jay has coached leaders, led trainings, and crafted stories for clients such as Facebook, LinkedIn, YouTube, and Rainforest Action Network. His new book, also entitled Retellable, explores how stories work and how leaders can use them to deliver key insights and catalyze change. Jay has spoken on CNN, Fox News, and at the Conference on World Affairs. When he's not working, Jay can be found walking the hills, swimming the bay, or sharing stories with his wife and two kids.