“ RevenueGetter is the playbook every sales leader wishes they’d had on day one. This is the kind of book that actually moves the needle.” —Dr. Marshall Goldsmith, Thinkers50 #1 executive coach and New York Times bestselling author of The Earned Life , Triggers , and What Got You Here Won’t Get You There Unlock the secret to leading high-performing sales teams. Stop managing. Start coaching. Become a RevenueGetter. Most sales leaders don’t see coaching as their job. But if you want to unlock the true power of your team, there’s nothing more important. RevenueGetter is the practical, no-fluff guide to building and coaching sales teams that win. Written for busy sales managers by veteran sales trainer and leadership coach Ryan Taft, this book shows you how to create a practical system for developing your people—not just running reports or crossing your fingers. Inside, you’ll learn the 4E Coaching Method, a repeatable framework for identifying the right skills to coach, modeling better behaviors, leading coaching sessions that stick, and tracking real improvement over time. RevenueGetter also reveals: » The 6 manager identities (and how 5 of them sabotage your success) » How to uncover the hidden insights into your salespeople that tell you exactly what—and who—to coach » How to master the microskills that actually move the sales needle » Tools, assessments, and exercises you can start using today Whether you lead a seasoned team or a group of new salespeople, RevenueGetter gives you what you need to turn potential into performance—and salespeople into sales pros. If you’re ready to start coaching your team to consistent revenue growth, this is your blueprint. “ RevenueGetter is the playbook every sales leader wishes they’d had on day one. Ryan brings sharp insight and a refreshing dose of honesty to the art of turning managers into coaches and teams into consistent performers. Engaging and grounded in real experience—this is the kind of book that actually moves the needle.” —Dr. Marshall Goldsmith, Thinkers50 #1 executive coach and New York Times bestselling author of The Earned Life , Triggers , and What Got You Here Won’t Get You There “Ryan Taft brings an innovator’s mindset to sales leadership. RevenueGetter shows that the secret to breakthrough performance isn’t more pressure—it’s more creativity, curiosity, and coaching. Every growth-minded leader should read this book.” —Josh Linkner, five-time tech entrepreneur and New York Times bestselling author of Disciplined Dreaming and Big Little Breakthroughs “Ryan Taft gets right to the heart of what separates average managers from transformational leaders: coaching. RevenueGetter is a clear, practical roadmap that will help leaders elevate performance, drive results, and create teams that thrive.” —Ryan Estis, keynote speaker, entrepreneur, and coauthor of the bestseller Prepare for Impact “Ryan Taft does it again! RevenueGetter isn’t just another leadership book—it’s the real deal. I had so many lightbulb moments. It’s equal parts real talk, practical tools, and heart. Ryan somehow takes what we know we should be doing as leaders and makes you actually want to do it. Every sales leader needs this book.” —Amy Druhot, author of Just Brave It , keynote speaker, and vice president of sales, Eastwood Homes “Ryan Taft cuts through the noise with stories, frameworks, and no-nonsense tools that get results. If you lead a sales team and want more than pep talks and quick fixes, RevenueGetter is the playbook you’ve been waiting for.” —David Newman, CSP, author of Do It! Selling and Market Eminence “Few books translate leadership into action as clearly as RevenueGetter . Ryan Taft delivers a framework that’s honest, practical, and proven to make people better.” —Matthew Dicks, author of Storyworthy “I’ve had the privilege of working with Ryan Taft for over six years, and he is world-class at what he does. He has an unmatched ability to transform sales teams and leadership groups by elevating culture, sharpening habits, instilling work ethic, and driving strategic thinking. RevenueGetter captures the essence of his approach—practical, inspiring, relatable, and proven to deliver results. If you want to build a winning sales organization and bring out the best in your people, this book is a must-read.” —Shant Samtani, executive vice president of sales, Esperanza Homes “Ryan’s coaching completely reshaped how I approached my career. I was doing well in sales, but I hit a slump. Through the strategies outlined in RevenueGetter —consistent tweaks, accountability through daily check-ins, and a focus on the right behaviors—I found the breakthrough I needed. The result? I went on to win the HBACA MAME Salesperson of the Year Award. What makes Ryan stand out isn’t just that he knows how to boost sales; it’s that he tailors the approach to the individual, showing you exactly how to go from good to great.” —Charlie Penovich, co