SALON QUALITY PERMANENT AT-HOME HAIR DYE: Convenient hair color kit for at-home use co-developed with salon experts for long-lasting results KERATIN ENRICHED HAIR COLOR: Nourishing, ammonia-free hair color formula is infused with Keratin and Silk Amino Acid to leave hair in better condition than before you colored it 100% GRAY COVERAGE: Revlon’s 3D Color Gel Technology delivers rich, natural-looking, multidimensional color with shine that lasts EASY TO USE HAIR COLOR KIT: No-mess, non-drip formula and precision applicator for easy to use at-home color application from root to tip 41 NATURAL LOOKING SHADES: Black, brown, blonde, red, and ultra-lights, so many beautiful hair dye colors and trend shades available!