HELPS REPAIR HAIR: Bond Repair Complex + Vegan Keratin Fillers help repair hair. LESS HAIR LOST FROM BREAKAGE: Up to 98% less breakage vs. uncolored hair. HAIR LOOKS HEALTHIER: Up to 94% silkier² and up to 9X shinier hair³. Leaves hair in better condition than before coloring. EVERYTHING YOU LOVE FROM THE #1 HAIR COLOR IN THE U.S⁵ : Ammonia-free** color delivers 100% gray coverage and up to 8 weeks of vibrant, salon-quality color and shine. WORKS ON ALL HAIR: This no-mess, no-drip formula works on all hair types and textures.