NEW plus IMPROVED TO HELP REPAIR HAIR: Bond Repair Complex plus Vegan Keratin Fillers help repair hair from the inside out. LESS HAIR LOST FROM BREAKAGE: Up to 98% less breakage vs. uncolored hair. HAIR LOOKS and FEELS STRONGER and HEALTHIER: Up to 94% silkier, 9X shinier hair vs. uncolored hair. Leaves hair in better condition than before coloring. EVERYTHING YOU LOVE FROM THE HAIR COLOR IN THE U.S.: Ammonia-free color delivers 100% gray coverage and up to 8 weeks of vibrant, salon-quality color and shine. WORKS ON ALL HAIR: This no-mess, no-drip formula works on all hair types and textures. Formulated without adding Ammonia Revlon Consumer Products Corporation’s calculation based in part on data reported by Circana, LLC, through its OmniMarket Service of Total US Multi-Outlet for Women’s Hair Coloring Category for the 52 week period ending 3-24-2024 using Revlon’s custom definitions.