PERMANENT AT-HOME HAIR DYE: Convenient hair color kit for at-home use co-developed with salon experts for long-lasting gray coverage KERATIN ENRICHED HAIR COLOR: Nourishing, ammonia-free hair color formula is infused with Keratin and Silk Amino Acid to leave hair in better condition than before you colored it 100% GRAY COVERAGE: Revlon’s 3D Color Gel Technology delivers rich, natural-looking, multidimensional color with shine that lasts EASY TO USE HAIR COLOR KIT: Changing your look or covering greys is simple with an easy at-home process from root to tip 41 NATURAL LOOKING SHADES: With shades of black, brown, blonde, red, and platinum hair dye, there are so many beautiful colors to choose from