New York Times bestselling author of The Power of Broke and "Shark" on ABC's hit show Shark Tank explores how grit, persistence, and good old-fashioned hard work are the backbone of every successful business and individual, and inspires readers to Rise & Grind their way the top. Daymond John knows what it means to push yourself hard--and he also knows how spectacularly a killer work ethic can pay off. As a young man, he founded a modest line of clothing on a $40 budget by hand-sewing hats between his shifts at Red Lobster. Today, his brand FUBU has over $6 billion in sales. Convenient though it might be to believe that you can shortcut your way to the top, says John, the truth is that if you want to get and stay ahead, you need to put in the work. You need to out-think, out-hustle, and out-perform everyone around you. You've got to rise and grind every day. In the anticipated follow-up to the bestselling The Power of Broke , Daymond takes an up close look at the hard-charging routines and winning secrets of individuals who have risen to the challenges in their lives and grinded their way to the very tops of their fields. Along the way, he also reveals how grit and persistence both helped him overcome the obstacles he has faced in life and ultimately fueled his success. DAYMOND JOHN is CEO and founder of FUBU, a celebrated global lifestyle brand with over $6 billion in sales. He is one of the country's most visible and respected entrepreneurs as one of the stars of ABC series Shark Tank . He is the author of the instant New York Times bestseller The Power of Broke, as well as the bestsellers Display of Power and The Brand Within . Daymond has received over 35 awards, including Brandweek Marketer of the Year and Ernst & Young's New York Entrepreneur of the Year Award. He is CEO of The Shark Group, a premiere consulting firm whose clients range from Fortune 500 companies to new media businesses to celebrities. President Obama appointed Daymond a Presidential Ambassador for Global Entrepreneurship, a position focused on promoting entrepreneurship around the world. One All Rise My thing is to push, to reach, to grind. I get up—­before the sun, some mornings—­and start grinding at my goals, hard. I go to sleep—­stupid-­late, most nights—­still grinding. Because when I hear people say there isn’t time enough in the day to do everything they need to do, it gets me hot, and not in a good way. Time enough? Yeah, I get that it sometimes feels like there aren’t enough hours in the day, but the feeling only hits me when I’m not using those hours wisely. When I’m not efficient, organized, on it. But if I’m on top of my game, in tireless pursuit, there’s always time. And if it starts looking like the clock is about to run out on me, I’ll work even harder. I’m burning the midnight oil. The early bird catches the worm. Early to bed and early to rise makes a man healthy, wealthy, and wise. You’ve heard all the expressions—­probably got a few of your own to get you up and at ’em in the morning. Here’s one that inspired me, when I was just getting started: It’s time to make the donuts. Do you remember that Dunkin’ Donuts ad campaign? That was like a rallying cry to me and my boys! If you ask me, they should still be using those ads, but now we’re supposed to be “runnin’ on Dunkin’,” so those days are gone. Still, I’ve done some work with the company over the years, which seems fitting because it reaches all the way back to what got me up and runnin’ when I was a kid. (Hey, bet you didn’t know—­those spots were named one of the five best commercial campaigns of the 1980s by the Television Bureau of Advertising, so obviously they made an impression on lots of people, not just on me.) I’ll tell you, when those time to make the donuts ads first hit, they got me thinking. I’d see that guy with the mustache, Fred the Baker, getting up at some ridiculously early hour and shuffling off to the donut shop to start his day, and I got the message that hard work was hard work. That when a thing needs doing you’ve got no choice but to get your butt out of bed and do it. It might seem obvious, but you have to realize, outside of my mother, there weren’t too many positive examples of folks in my neighborhood rising and grinding in this way—­getting up and getting things done when everyone else you know is dead asleep (that said, looking back, I realize it’s not that no one in my neighborhood was rising and grinding—­it’s just that they were up early and off to do their thing, so I never saw them). Point is, these days, when I stumble out of bed to catch a predawn flight to who knows where, and shuffle to the bathroom to brush my teeth and splash some water on my face, I’ve still got that phrase bouncing around in my head . . . ​It’s time to make the donuts. Maybe there’s some other phrase that gets you going, like this great line: The dream is free. The hustle is sold separately. Or this quote I once hea