“An actionable framework for driving change.” ―Adam Grant Will the next rogue wave sink your ship―or will you choose to profit from it? At this moment, rogue waves are forming under your business. Emerging technologies, changing demographics, the data economy, automation, and other trends―the undercurrents of radical, systemic change―are crashing into each other. When they converge, they’ll produce sea changes that sink companies and wash away entire industries overnight. If your competitor can’t ride out the next wave and you can, you win. In Rogue Waves , Jonathan Brill―a renowned expert on resilient growth and decision making under uncertainty―shows you how to prepare your business to survive and thrive through the most radical upheavals. Drawing on years of experience as a Fortune 500 innovation executive, advisor, and entrepreneur, Brill delivers a practical action plan to: Identify and capitalize on the 10 economic, technological, and social trends that will collide to reshape your business - Turn sudden threats into outsized opportunities - Create a culture of entrepreneurship and experimentation - Build and scale leadership skills and processes to supercharge your company’s agility and adaptability This must-read survival guide provides the predictive tools you need to take advantage of randomness, turn chaos into profit, and set your company on the course for long-term success. Resilience is your new strategy for growth. “Jonathan Brill has spent his career navigating the tensions between anticipating the future and adapting to the present. His book offers an actionable framework for driving change instead of being blindsided by it.” — Adam Grant , #1 New York Times bestselling author of Think Again and host of the TED podcast WorkLife “Seemingly crazy ideas, which first appear as distant specks on your business horizon, can grow into giant waves that sink your company. Jonathan Brill’s Rogue Waves is an indispensable guide for staying ahead of these storms. Drawing on a wide range of useful examples, Brill offers valuable lessons on how to navigate strategically rather than passively through rapidly changing markets.” — Safi Bahcall , Wall Street Journal bestselling author of Loonshots “ Rogue Waves is the rarest of important business books. It’s a page turner. Brill’s captivating examples of resilience cross fields and industries—even centuries. If you need to lead through uncertainty, this is a must-read. Unless, of course, you prefer to leave your future up to fate.” — Alison Sander , Director of the BCG Center for Sensing & Mining the Future “In Rogue Waves , Jonathan Brill makes a profound contribution to the science of decision making and the psychology of leadership.” — Philip Zimbardo , Professor Emeritus of Psychology at Stanford University, principal investigator of the Stanford Prison Experiment, and New York Times bestselling author of The Lucifer Effect “Brill is the Michael Porter of resilient growth. In Rogue Waves , he shares the same step-by-step approach that he has used to help my firm and our clients repeatedly ride the waves in 46 countries. Absolutely vital.” — David Frigstad , Chairman of Frost & Sullivan “ Rogue waves are coming at us with unnerving frequency as the world wrestles with major economic, sociopolitical, and technological shifts. Jonathan Brill walks you through the awareness, behavioral change, and cultural change your organization must implement to take advantage of the opportunities embedded in these shifts. Turn the future to your advantage with Jonathan Brill’s practical tools. Don’t miss this book if you want to surf the next wave.” — Mauro F. Guillén , Dean of Cambridge Judge Business School and Wall Street Journal bestselling author of 2030 “Jonathan’s common-sense approach and scenario-planning toolkit have not only helped us get out in front of, thrive, and benefit from change but instilled a team culture that enables us to survive and mitigate against volatility. Rogue Waves is the twenty-first century’s answer to Competitive Strategy. Essential reading for any strategy or policy team!” — Nicholas Butts , Head of Global Strategy and Trade at HP and board member of the Harvard Kennedy School Fund “Timely and desperately needed, Rogue Waves is practical advice from the best in the field. It’s the new standard on resilient growth strategy. Highly recommended for business leaders who need to go beyond VUCA.” — Ansgar Baums , Head of Government Relations for Europe, the Middle East, and Africa at Zoom “If you face disruption, Rogue Waves is your secret weapon.” — Dorie Clark , Thinkers50 Thinker, faculty member at Duke University Fuqua School of Business, and author of Reinventing You “Jonathan Brill isn’t Nostradamus, but for the world’s top business and government leaders, he’s the next best thing. In Rogue Waves you’ll learn the powerful tools to turn the future to your favor.” — Bronwyn Syiek , board director