ALL-NATURAL, NO MYSTERY INGREDIENTS: We took great care in crafting our Gold Bark BBQ rub based on the core principle that the perfect all-purpose rub should be able to stand tall on its own simple, natural ingredients. If a product needs has an ingredient statement with chem lab, alphabet soup additives & enhancers, they didn't build a good enough rub to begin with. That simple. To us, creating a gold standard seasoning recipe means no shortcuts, no helpers, no flavor aids necessary. When you nail the components and ratios of the perfect blend, the work is done. But you don't stop until you do. On that principle, Gold Bark was born... UNMATCHED FLAVOR: Gold Bark was created to chart a new path in the BBQ rub world, fusing the distinct flavors of different regions around the world into one blend. We love the mustard back of Carolina BBQ. And the bedrock salt/pepper/sugar/garlic/paprika of southern BBQ. But we also love the unique herb and aromatics of Asian BBQ. With Gold Bark, we've taken the best of each and created an East-Meets-West fusion rub designed as a multilayered, perfectly-balanced symphony of flavors unlike any other on the market. With Gold Bark as your go-to kitchen blend, each new meal is a new reason to smile. LOVE the food you make at home, with Gold Bark. VERSATILITY: The key to a truly gold standard all-purpose rub is not being too defined by any one flavor note. Not too sweet, too salty, too spicy or too smoky. Too much of any one attribute and the number of distinct meals you can make is significantly limited. Gold Bark was made as a centerpiece flavor tool for your kitchen that subtly hits on all the notes in one pleasing--but not overpowering--package. Gold Bark compliments and enhances the meats and dishes you prepare. It doesn't dominate them. And because of this, it works spectacularly as the starting point in virtually any chicken, pork or fish dish you can imagine. Gold Bark adds value to your kitchen, instead of collecting dust. Gold Bark is the perfect pantry centerpiece rub & seasoning for all manners of chicken, pork and fish--specifically engineered to add a delightfully unique and incredibly well-rounded savory sweet bark to the exterior of your favorite cuts of meat! No more measuring endless ingredients to make that perfect spice blend. No more long cooks only to find the rub flavor has lost many of its advertised distinguishing characteristics. Gold Bark makes elite results easy for everyday cooks as well as professionals. Over and over again. All in one handy bottle! Gold Bark shines like no other rub when used for smoking, grilling, sous vide, in your air fryer or baking. Achieve the best results of your life on pulled pork, ribs, tenderloin, bacon, chops, chicken wings, chicken thighs, chicken breasts, salmon, swordfish, cod, tilapia, grouper, scallops and more! Gold Bark will fast become the do-everything-better seasoning in your kitchen!