Perfect for curly locks or classic styles, our shine pomade dries without that dreaded crunch or flake. Fight wild frizz and add a slick look to your hair with a product that won't stick to hands and washes out with ease. FORMULA: Our water-soluble formula delivers a sheen that looks fresh without being greasy or sticky, so you can run your fingers through your hair. HOW TO USE: Start with dime-size amount; for longer hair, use a nickel-size amount. Emulsify in hands. Run through hair to evenly distribute starting at crown and roots. Look good. BENEFITS: Shine Pomade has a medium hold, shine finish, non-greasy, and is humidity resistant. RUDY'S BARBERSHOP INGREDIENTS: All Rudy’s products are never tested on animals, Leaping Bunny certified, and made in the USA utilizing green facilities and technologies. 25 YEARS OF STYLE! For 25 years, Rudy’s has been the authority on effortless style. We pioneered the modern barbershop movement and are redefining a new generation of beauty and grooming.