GREAT BUSINESSPEOPLE AREN'T BORN.... THEY'RE MADE! THIS NEWLY-UPDATED VERSION HAS ALL 201 TIPS IN ONE COMPLETE, VIBRANT FULL COLOR EDITION. THE BOOK'S PURPOSE: This book is specifically designed to help Small Business owners, Entrepreneurs and Start-up companies (or those who want to be) survive and thrive in a competitive Business landscape. - This detailed book of clear, concise, short-form explanations is designed to deliver useful and actionable advise and counsel. UNIQUE DESIGN LAYOUT: The design is straight-forward. Each page is its own entry, each containing one Essential concept or idea that is explained simply in just two or three paragraphs. - Gone are the chapter-long pages of explanations. Here is the core information from which comprehension grows. - The goal is to educate the reader quickly so that they can have a fundamental basis from which to succeed on their Business journey. SMALL BUSINESS SUCCESS SERIES: PART 2 "This book series follows an invaluable 3A approach; accessible, actionable, and affordable. First, we get the Essential words to know, then we get the Tips that build on them. I highly recommend them." Details: In this book, there are 4 sections. This New Complete Version now includes all the other sections that were previously sold separately. FINANCIAL MANAGEMENT SAMPLE TOPICS: Business Plans, Cash Management, Pricing Strategies, Investments and Equity Raising, Debt Management, Negotiating, Financial Analysis. Many more. MARKETING AND SALES SAMPLE TOPICS: Targeting, Advertising, Messaging, Sales Management, Customer Relationships, Marketing Spend, Elements Mix, Marketing Strategy. Many more. STRATEGY AND PLANNING SAMPLE TOPICS: Competition Strategy, An Integrated Path to Success, Corporate Credibility, Change Management, Client Approach. Many more. MANAGEMENT AND EXECUTION SAMPLE TOPICS: Visionary Makeup, Time and Corporate Management, Executive Stability, Effective Partnerships, Employee Approaches. Many more. ABOUT THE AUTHOR: Stuart Goldstein, MBA, is currently the President and Founder of Goldart Consulting LLC, a small business consulting firm that specializing in Finance, Marketing, Strategy, & Management consulting to micro, small and mid-size businesses in various Strategic Planning operations. Current and past clients are based all across the United States, and internationally in several countries including Great Britain, France, Russia, South Africa, Thailand & Venezuela. Over his 35-year Business career, Mr. Goldstein has helped his Corporate clients generate Millions of dollars of increased Revenue and Net Income Profits in myriad industries ranging from Professional offices to Sports Marketing to Healthcare and Entertainment. Previously, as the Director of Financial Planning and Analysis at SFX Entertainment Inc., a forerunner company to Live Nation Inc., Mr. Goldstein helped analyze and complete over $3 billion in Merger and Acquisition activity including the acquisition of many of the industry’s leading concert promoters such as Bill Graham Presents, PACE Entertainment, Contemporary Productions, Don Law, and David Falk Management. Prior, Mr. Goldstein was the Manager of Strategic Planning in Corporate Marketing at Cablevision Systems, then the country’s fifth largest cable system operator and owner of several Entertainment assets including the Madison Square Garden, Radio City Music Hall, the New York Knicks and Rangers, and the American Movie Classics and Bravo television channels. Mr. Goldstein has a Masters of Business Administration degree in Finance from New York University’s Stern School of Business and a Bachelor of Science in Marketing from Tulane University.