100% Natural Wool: The rug is crafted entirely from natural wool, a soft and durable material known for its comfort, resilience, and stain-resistant properties. Artisan Craftsmanship: Skilled artisans create the rug using traditional hand-weaving or hand-knotting techniques, ensuring each piece is a unique work of art with intricate patterns and designs. PROCESS OF CARE: New Zealand wool naturally repels stains, and the rug can be easily kept clean with regular vacuuming and immediate blotting of spills. Luxurious Texture: The wool fibers provide a soft and luxurious texture underfoot, enhancing the comfort and warmth of the room. RUGS OF QUALITY: Wool Area Rug is crafted with utmost care and precision. The Handcrafted Wool Rugs are made from 100% Wool Pile and are Yarn-dyed and washed which provides you with a layer of exceptional softness and immaculate quality. In addition, the back of the rugs is made from 100% Cotton with Natural Latex/Latex adhesive backing helping your rugs maintain their shape and also giving off a vibrant, lasting color to your area rugs. Wool is a natural textile fibre and one of the most sought after materials for rug making. Wool rugs are highly durable and perfectly capable of resisting wear and tear of every day use. Wool has a naturally dirt-repelling effect and is easy to keep clean. It is also flame resistant and characteristically retains it’s shape so that the pile of the rug always rises. Handtufted carpets are made by hand using high quality raw materials, but rather than having knots that need to be tied, a special ”tufting gun” is used to push loops of yarn through a scrim (pre-woven backing). The last stage in the production is trimming the pile to the desired length, thereby exposing the thread ends for a softer pile. This technique allows for a quick and effective process and gives the weaver more freedom and range to create detailed patterns and shapes otherwise restricted in handknotted carpets. The end result is a long lasting high quality carpet at an affordable price. Made from 100% wool, this exquisite designer oriental Persian style hand-tufted rug is durable with a gentle feel. A thick pile adds delightful decorative complexity, while still maintaining softness & warmness underfoot. The defining details of this rug are sure to make it a conversation piece and an icon of your household. It is a joy to step out of bed in the morning onto these rugs.