EASY TO USE : Blade stays rigid up to 3.3m, for easy single person useage plus the measure has a belt clip RESISTANT : The STANLEY FATMAX tape measure has Blade Armor coating which reduces risk of tape breakage by 90%, prolonging product life and the shock resistant case offers greater blade protection COMFORTABLE : Case has flexible elastomer cover for greater user comfort with compact design which is ergonomically shaped with a cushioned grip for maximum comfort in the hand and to use ACCURATE : Easy read blade markings (centralised numbers) allow for easy identification of measurement and greater accuracy DURABLE : Mylar blade coating provides greater durability and wear resistance of blade markings for improved readability over time and prolonged product life