Stop guessing your price—build a monetization engine that scales. If funding is tighter and growth must be efficient, your price isn’t a number—it’s a system. This field playbook shows founders, product leaders, and finance teams how to design hybrid + usage-based models, monetize AI features without burning margins, and close confident multi-year agreements—backed by 2026 benchmarks and practical checklists. What you’ll master The Pricing Flywheel: monetize, engage, expand—how pricing powers NDR and product-led growth. - Value Metrics: choose, test, and meter the metric that aligns revenue with customer outcomes. - Hybrid Models: platform fee + allowances + fair overages to balance predictability and expansion. - Tier Design: map features to personas, fence complexity (not core value), and use ethical decoys. - AI Monetization: price outcomes (not tokens), launch credits/add-ons, and protect gross margin. - Validation: run interviews, Van Westendorp, and in-market A/B tests without breaking trust. - Enterprise Revenue: multi-year deals, annual prepay, discount matrices, and billing transparency that builds trust. Inside you’ll find Step-by-step exercises (value conversations, metric brainstorms, tier mapping). - Ready-to-use checklists for each chapter to speed implementation. - Case studies showing transitions from per-seat to hybrid/consumption models. - Forecasting templates to separate committed revenue from variable usage. Who this is for Founders, PMs, RevOps/Finance leaders, and GTM teams in B2B SaaS who need pricing that automatically scales with customer success and defends margin as AI usage grows. Build a pricing system you can defend to customers, your board, and yourself. Open the playbook, run the first exercise today, and turn pricing into your most reliable growth lever.