"VanDam's patented San Francisco Pop-Up maps all of San Francisco's attractions, neighborhoods, museums, hotels, historic sites, and more all at an immensely legible scale complete with 3-D building illustrations. Each map unfolds to 12 times its original size, then refolds automatically when the covers are closed. Size open is 8.5"" x 11"" per section; 3.75"" x 6"" closed. Eminently clear information design allows users to read the map from three feet away and has earned VanDam maps a place in the MoMA Collection. San Francisco, the great city of booms, light and reinvention is unique in many ways: A boomtown since the 1849 Gold Rush it is now mecca for techies, foodies and bums. San Francisco Pop-Up Includes detailed Downtown, SOMA, Fisherman's Wharf, North Beach, and Bay Area maps and more. Complete street index and BART subway map make navigating the city fun and easy. San Francisco Pop-Up let's you experience the authentic SF spirit. Hike the Presidio trails Coastal, Presidio Bluffs and/or Ecology which are clearly marked with facilities, and viewing sights, then indulge in a Japanese bath and food at Onsen in the Tenderloin. After your soak, savor a soju cocktail and a bowl of udon while pondering a Tale of Two Cities. No other US city exhibits such a wide gulf between the haves and have-nots especially in the rebranded MidMarket area formerly known as the Tenderloin. Visit the spectacular reinvention of SFMOMA in SOMA then explore the rooftop park at the new Transbay Transit Center and neighborhood to get your fill of local architecture. Some say it's SF's answer to NYC's Grand Central Terminal. Your Embarcadero hike can start at the SF Ferry Building, the grand marketplace and European-style food hall, a feast for the senses and open daily from 9 AM 7 PM. Check on author readings at Book Passage, insect snacks at La Cocina or Peruvian aji amarillo chiles before heading up to the Exploratorium at Pier 15 for some playfully serious science. Chez Panisse, Alice Water's acclaimed Berkely food temple in offers both a prix-fixe dinner downstairs and a casual lunch service in the upstairs cafe worth the trip to the East Bay without breaking the bank. Get San Francisco Pop-Up to become an instant San Franciscan and get a sexy collectible souvenir of your visit." "...A Connoisseur's Map!" --USA Today "For savvy travelers." --Playboy Magazine "The Map..." --The New York Times Stephan Van Dam, AIGA is an award-winning cartographer, graphic designer, and information architect. He is the president, principal and creative director of New York-based VanDam Publishing. Twenty-seven of his maps are in the MoMA Collection. The universal power of maps has been his guiding passion for the past 35 years and fuels his desire to tell stories and construct new realities through maps in all media. He's has mapped over 100 world cities, and holds several patents in the field of paper engineering and origami map folding. His work has been honored by the Industrial Design Society of America (IDSA), the American Institute of Graphic Arts (AIGA), the editors of ID magazine and has been featured on national television and been sighted in numerous feature films. VanDam presented his 4DmApp at the original TED in 2002.