Leaders and founders know that company culture is important and that if they don’t get it right, it will cost them in the long run. This book is a proven step-by-step guide for discovering, designing, and evolving your culture as you scale. "Focusing on culture has been our top priority at Sonos because it unlocks success in the rest of the business. Founders and leaders of fast-growing companies would be wise to heed the guidance in this book." — Patrick Spence , CEO at Sonos "Culture is the most vital ingredient to building a lasting, impactful business. This book is a powerful guide for leaders who are serious about building culture." — Andrew Boni , Co-Founder and CEO at Iterable "This is the guide I wish I'd had from the start and one that I'll always rely on. You know you want an outstanding culture—here you'll find the practical and proven steps to take you where you want to go and bring your team along for the ride." — Toni Moyes , COO at Sharesies "I've seen companies struggle who didn't invest in culture early enough. I wish more of them had had a guide like this." — Jerry Ting , Founder and CEO at Evisort "We used this same plan for articulating and building our culture. It works." — Greg Sewitz , Co-Founder at Magic Spoon