How do we make protecting the planet more profitable than destroying it? Scaling Conservation presents a bold ‘greenprint’ for revolutionising the way we value nature. It is a transformative exploration of the complexities of natural capital, green finance, and conservation – packed with practical insights for businesses, investors, and individuals who are ready to drive real, lasting impact for the planet. Read this book and join the revolution to shape a future for conservation that is bigger, faster, and bolder. ' Scaling Conservation is a marvel. Rich is a pioneer in the true sense of the word, and he is grabbing the opportunity to restore nature in Britain at scale. In this book, he describes passionately and eloquently how he is going about it.' -- Ben Goldsmith , Chief Exec, Menhaden PLC 'In this book and in his work, Rich Stockdale and his team are doing the incredible: they are making nature sexy again. Sexy in terms of breathless landscapes. Sexy in terms of the adventure of conservation. Sexy in terms of teamwork and the best place to dare and do. Sexy in terms of hope for our future.' -- Elena Doms , CEO, Earth Plus, and LinkedIn Top Green Voice 'A master textbook on how to turn nature restoration from optional nicety to economic necessity - and give us back the natural riches that we all deserve.' -- Benedict Macdonald , Founder and Director, RESTORE; author of Rebirding 'Rich Stockdale and his Oxygen Conservation team loom large in my mental map of emerging Green Swan innovators, with their efforts to scale both conservation and regeneration.' -- John Elkington , Founder and Global Ambassador, Volans; author of Green Swans The coming boom in regenerative capitalism and Tickling Sharks: How we sold business on sustainability ' Scaling Conservation by Rich Stockdale is a must-read for anyone interested in significantly impacting the restoration of nature at scale. Rich's ability to connect the dots between different aspects of conservation makes this book a comprehensive and engaging read. His honest discussions on the trade-offs between finance and nature and his visionary approach provide invaluable insights for seasoned conservationists and newcomers. I highly recommend Scaling Conservation to anyone looking to deepen their understanding of conservation and how to create a world worth living in.' -- Rob Gardner , CEO and Co-Founder, Rebalance Earth 'Richard Stockdale and Oxygen Conservation are changing the world and, with this book, inspiring us all to do the same.' -- Lisa Pinney MBE , CEO, Mining Remediation Authority, and Chair, Birmingham & Black Country Wildlife Trust 'Stockdale, a man of immense energy and intellect, is a disrupter who you suspect won't take no for an answer. He understands the huge scale of the investment needed to address the climate crisis and biodiversity depletion, and is determined to change the way we view nature by proving that conservation is an investment, not a cost. His hypothesis is simple: show that nature is a bank able proposition and you can unlock huge capital flows which will scale conservation in a way never before seen. This collection of essays provides an open and honest account of his nature restoration journey and provides a call to action for anyone inspired to follow his lead.' -- Andrew Hicks , CEO, BNGx 'This book epitomises how Rich approaches life - leading with his chin into areas that he cares passionately about. It is as much an approach to building a business and a culture as it is to influencing how we can get over the humps in the road needed to make the changes in our collective approach to scaling conservation. This needs thoughtful, knowledgeable, and irrepressibly optimistic individuals and leadership to make the change. This is not easy. It requires engaging communication, convic tion, and resilience, all of which you can see in spades in these essays.' -- Jonathan Digges , Chief Investment Officer, Octopus Capital 'Rich is a powerhouse - an unstoppable force of, and for, nature. In these transformative times, his is a voice that must be heeded. He is bravely honest about his mission and methods and, with real heart, he urges readers to rethink what they do and how they do it. I have had the great pleasure of working alongside Rich and have seen first-hand his unrelenting drive to create ambitious environmental and social impact and to enthuse and energise people to think bigger and to do and achieve more. I cannot think of anyone better placed, or more skilful, to hold the pen on rewriting the narrative on conservation leadership. I commend this book to all as a truly exhilarating read.' -- Ross Simpson , Partner, Burges Salmon 'Nature can deliver significant support to both climate transition and adaptation agendas - as demonstrated in this book. To ensure it does, we need visionaries like Rich Stockdale.' -- Julius Pursaill , Non Exec, NatWest Cushon 'Rich Stockdal