Make no mistake—your company has a culture, whether you’re intentional about it or not. Corporate culture is ground zero for your organization. If left to chance, corporate culture will fall to the lowest common denominator or the loudest voice, resulting in inconsistency at best and volatility at worst. Scaling your company means scaling your culture first. You need a clear playbook with actionable steps to foster alignment and a results-driven team of passionate stakeholders. In Scaling Culture , Ron Lovett provides you with the key components you need to create a successful organization that lasts. This full-cycle book for scaling culture gives you, the founders, CEOs, and organizational leaders, strategies for bringing your company values to life, managing change, operating as a team, and more. Scaling Culture gives you a behind-the-scenes perspective of Ron’s first book, Outrageous Empowerment: The Incredible Story of Giving Employees Their Brains Back . Most books about culture are based on theory and case studies—not this one. Scaling Culture is your tactical blueprint for aligning your organization and thriving into the future. "In my career as a sub commander, I discovered the power of giving control based on competence and organizational clarity. Scaling Culture teaches leaders how to build that clarity with purpose and core values and puts a concrete action plan in your hands to take on the elusive challenge of scaling culture." - David Marquet, former US Submarine Commander, author of Turn the Ship Around! , and creator of the Intent-Based Leadership® system "If I were to write a book, this would be it. Ron just beat me to it!" - Shari Conaway, Senior Director of People at Southwest Airlines "In my work with Uber, it became abundantly clear that culture is the very foundation of businesses and determines which companies make it and which don't. I'm impressed with Scaling Culture and the depth of practical systems and processes its pages provide. Its persuasive argument for trust and empowerment are undeniable." - Frances Frei, professor at Harvard Business School and author of Unleashed and Uncommon Service "It was a delight to join Ron on the Scaling Culture podcast, and now it's even more exciting to see all of his ideas compiled into one insightful playbook! Changing culture is hard, but it's more important than ever to every company across the planet. If you are embarking on the complicated and challenging process of embracing change, having a strong culture is where you need to start. Here's a great chance for you to learn! You'll find Scaling Culture an illuminating, transformative, go-to guide for the journey." - Bhavana Bartholf, Global Head of Sales Strategy and Business Development at Microsoft Solutions "An organization's culture and performance are deeply impacted by its ability to innovate. Innovating isn't just something you hope for from your people but a mindset you can build through processes and systems. Scaling Culture is full of ways for leaders and teams to constantly keep getting 1 percent better." - Josh Linkner, five-time tech entrepreneur, New York Times bestselling author, venture capital investor, and professional jazz guitarist "Your customers will never be any happier than your employees. Lovett has created an incredible blueprint to create a world-class culture. This is the most important book any leader could read right now." - John R. DiJulius III, bestselling author of The Relationship Economy "Ron has been through the entrepreneurial trenches growing two successful companies from the ground up. He knows how to create a team where people are excited to come to work, and with Scaling Culture in your back pocket, you can do it too." - Verne Harnish, CEO of Scaling Up, Founder of Entrepreneurs' Organization, and author of Mastering the Rockefeller Habits "What I love about Scaling Culture is the no-nonsense approach and clear action steps given along the way. It's easy to read a book and get excited about applying the concepts to your organization, but this book shows you the path." - Jack Daly, CEO of Professional Sales Coach and bestselling author of Hyper Sales Growth "It has become tremendously popular for companies to invest significant sums of money into developing an 'organizational culture.' However, that investment often comes across as phony, with silly slogans or ill-fitting logo-clad polo shirts. Ron shares how to build and sustain an authentic, high performing company culture that delivers results." - David Meerman Scott, author of twelve books including Fanocracy and The New Rules of Marketing and PR "Ron Lovett can barely spell the word culture. I'm not sure why he wrote this book!" - Shaun Majumder, Canadian actor/comedian Ron Lovett  is an entrepreneur and globally recognized author, speaker, and corporate culture thought leader who is passionat