INTENSE COLOR: The breakthrough formula of Color Ultime hair colorations provide vivid color intensity and defies fading for lasting vibrancy up to 10 weeks. Experience premium performance for noticeably brilliant color results. FADE RESISTANT: Color Ultime hair dye defies fading for lasting vibrancy for up to 10 weeks! SHINE LIKE A DIAMOND: Color Ultime hair colorations provide incredible shine that is sure to stop the show! IN THE BOX: 1 tube color cream, 1 application bottle with developer lotion, 1 tube conditioning treatment with Diamond Brilliance Serum, 1 pair of gloves, and 1 instruction leaflet If your hair is longer than shoulder length, we recommend using 2 boxes of Color Ultime hair dye for the application.