IS THERE REALLY A BETTER WAY TO SELL? Straight from the work of two expert sales consultants comes “decision intelligence,” a genuinely customer-centric approach tailor-made for social enterprises. DR. ROY WHITTEN and SCOTT ROY are the founders of Whitten & Roy Partnership. WRP maintains a global consultant network and has served organizations in over 40 countries.Inside Sell Well, Do Good, you’ll discover how transformative science exposes a root problem in sales: the belief—held by salespeople and clients alike—that selling is fundamentally a process of pitching, persuading, and pressuring people to buy. This single conviction leads to individual behaviors and organizational systems that become self-perpetuating, dysfunctional, and unproductive for everyone involved, creating conditions that undermine the mission of social enterprises and limit their impact.Using real stories from over a decade of field work, the authors put you into the training room to break through old habits and fixed mindsets. Follow in the footsteps of thousands of salespeople and executives as you learn to transform your team. Get to the heart of customer-centric selling and explore how to: • Master your attitude to produce your best work • Lead compelling conversations that result in committed action • Educate your customers to help them make the right buying decision • Build a selling system that changes the behavior of sales agents and their customers. No hype or hyperbole—just actionable insight from two seasoned executives who believe that selling is the heartbeat of business and who know that how a social enterprise sells will determine its ultimate value to the customers it serves. "If you can't sell, you can't save the world." - Kevin Starr , CEO, Mulago Foundation "Very few social entrepreneurs know how to purposefully build and cultivate a sales force. This book might just be the new social enterprise bible." - Emma Colenbrander , Head of Global Distributors Collective "The power of the authors' advice is derived from their deep understanding of people and what drives them." - Sam Parker , CEO, Shell Foundation "It isn't hyperbole to say that these authors are among the best in the world at this." - Matt Dalio , Founder, Endless "A must-have handbook for every social entrepreneur looking to make a profitable and sustainable impact." - Fred Swaniker , Founder, African Leadership Group "Roy and Scott explore how to apply human-centered design to sales and ensure social enterprises can scale and thrive." - Jocelyn Wyatt , CEO, IDEO.org "A step-by-step guide to transforming organizations into success stories, salespeople into trusted advisors, and managers into true coaches." - Lucie Klarsfeld McGrath , Partner, Hystra "Exactly what you need to transform your social enterprise from struggling sales cycles to consistently delivering impact." - Lizz Ellis , CEO, International Development Enterprises (iDE)