Sales training and development in the PEO industry has lagged behind the industry's evolution for far too long. 'Selling from WHY' attempts to shed new light on a methodology and process intended to shorten the timeline to success for new salespeople entering the industry as well as help improve the efforts of those more tenured. By upsending the sales methodology and moving traditional training of PEO away from product knowledge and towards value and process, Andrew James has created a book that will redefine sales in the industry.His experience working within the PEO landscape for over twelve years helping design the modern sales method employed by a number of regional and national professional employers has given him the necessary voice to help train the next generation of PEO professionals. Regardless of your tenure, if you are looking to improve your sales efforts, learn how to master the complexities of the sale, or simply gain some additional insight into how best to position yourself competitively, this book is for you.