Selling has never been more formulaic, procedural, or process-bound. At the same time, decisions have never been more elusive. Buying groups expand. Sales cycles stretch. Forecasts look healthy—until they quietly collapse into “no decision.” The reflex is predictable: more enablement, more analytics, more activity. But the constraint isn’t information. It’s confidence. In Selling in the Age of No Decision , Simon Boardman argues that modern B2B deals stall not because of poor messaging or weak methodology, but because organizations fear visible failure more than inaction. Consensus diffuses accountability. Caution is rewarded. Commitment carries personal risk. This book introduces Decision-Centered Selling™, a practical framework for restoring momentum by surfacing risk early, strengthening internal alignment, and transferring confidence instead of pressure. Because in the age of no decision, selling isn’t about pushing harder. It’s about making commitment survivable.