shampoo for grey, silver and white hair Silver Fox was established in 1956 on the belief that going grey doesn’t mean your hair must lose its youthful luster and shine. The patented and time-tested formula helps maintain the natural beauty of your grey, white and silver hair. This famous PURPLE SHAMPOO has become very popular among blondes in the most recent years. Silver Fox products remove undesirable yellow or brassy tones, without using expensive and harsh hair dyes. Gray haircare that delivers results! -Specially created for grey, white, bleached and silver hair -Formulated with Hydrolyzed Elastin to restore hair’s youthful elasticity, leaving it soft and shiny -Safe for everyday use -Removes yellow and brassy tones -Enriched with Retinal Palmitate (Vitamin A) and double amounts of Panthenol (Vitamin B) -Refreshes greying hair, giving it extra body, fullness and shine