turns gray and silver hair from brassy to beautiful the patented and time-tested formula helps maintain the natural beauty of your grey, white and silver hair purple shampoo removes undesirable yellow or brassy tones Silver Fox Shampoo turns gray and silver hair from brassy to beautiful. It also gently cleans to bring back softness and shine. Enriched with Panthenol, Elastin and Biotin, this sophisticated formula protects hair from yellowing and brassiness, creating a renewed silvery luster and dazzling brightness. Silver Fox treats your hair with special care! Your hair will have the shimmering silver shine you have been striving for. To be used on grey, bleached and blonde hair.