How do you break through the noise? Why do some messages work when others don't? Why do some ideas break through, why do some slogans stick in your brain, and why do some leaders inspire change - when others don't? The answer is simple. Literally. The most effective communicators in the world all structure their messages the same way, by designing for simplicity. But the problem is, simple is hard work. Our brains are programmed to complicate. Our world incentivizes more, more, more. It takes deliberate, intentional effort to communicate in a way that seems effortless. In Simply Put, award-winning marketing entrepreneur Ben Guttmann unveils a five-part framework that allows anybody to communicate with clarity. With this book, you'll be able to design messages that are beneficial, focused, salient, empathetic, and minimal - and that work. --- "An excellent read. Buy it. Learn from it. Adopt it. It's that simple." Martin Lindstrom, New York Times best-selling author of Buyology and Small Data ​ ★★★★★ "Insightful... a recommended read for anyone looking to refine their communication skills and embrace the power of simplicity" - Literary Titan Top 10 Books of 2023 "An invaluable guide for anyone looking to improve their communication skills" - The Unmistakable Creative Ultimate Reading List for Content Marketers "A wake up call for entrepreneurs, C-suite executives, and marketing pros. With this book, we're all better marketers." - The Content Marketing Institute "Simplicity Works" "Simple messages are hard to construct but far more effective... Ben Guttmann writes in Simply Put " - The Globe and Mail “Simple can be hard. But Ben Guttmann’s lucid and valuable book makes it much easier.” — William Ury, New York Times bestselling coauthor of Getting to Yes and Getting to Yes with Yourself   “Ben has an uncanny ability to distill the complex into clear-eyed, empathic communication. With Simply Put , he helps us to connect with ideas in ways that are at once practical and energizing. If you need to communicate your work more effectively, this is your book.” — Michael Ventura, author of Applied Empathy and founder and former CEO, Sub Rosa   “My review of Ben Guttmann’s excellent book Simply Put . . . is simple. An excellent read. Buy it. Learn from it. Adopt it. It’s that simple.” — Martin Lindstrom, New York Times bestselling author of Buyology and Small Data   “ Simply Put gifts us new approaches and techniques to amplify our voices and share our ideas. How we craft our message is fundamental to our success, and these lessons make us more impactful and influential communicators.” — David Perlmutter, MD, New York Times bestselling author of Grain Brain , Brain Wash , and other titles   “ Simply Put is a brilliant and necessary road map for all business leaders to learn how to become more effective communicators. This is a useful book that invites you to see things differently and craft clear messages.” — Jessalin Lam, coauthor of The Visibility Mindset and cofounder of Asians in Advertising   “It is so refreshing to read Ben’s words about keeping things simple. It’s interesting that all the entrepreneurs I have talked to seem to have one thing in common: they started out with a very simple idea—one that was easy to understand and even easier to scale. To be successful, these are words to live by!” — Ken Rusk, entrepreneur and Wall Street Journal bestselling author of Blue Collar Cash   “Ben Guttmann shares lessons typically learned through years of failure. Read this book and skip the failure. Clear and simple wins. Here’s how to get there.” — David S. Pottruck, former CEO, Charles Schwab, and New York Times bestselling author of Stacking the Deck   “One of my core beliefs has always been that boiling complex messages into simple maxims is one of the best ways to benevolently brainwash anyone. The question is, How do you do it? Ben Guttmann’s new book finally gives us the answer in a big way. We finally have the definitive text on how to execute radical simplicity in the real world and get anything you want as a result.” — Michael Schein, author of The Hype Handbook   “Every entrepreneur and brand leader should read this book. So many marketers struggle with how to communicate clearly, and Simply Put is an essential how-to guide to crafting messages that stick.” — Alexandra Watkins, author of Hello, My Name Is Awesome and founder of Eat My Words   “My team and I were bedazzled by the clear, impactful messaging that Ben helped us craft. And now with Simply Put , Ben’s skills are available to all of us in an easy-to-use, straightforward road map.” — Dr. Kara Fitzgerald, author of Younger You   “You’ve heard the quote before: ‘Everything should be made as simple as possible, but not simpler.’ Ben has succeeded at creating clear guidelines that bring this age-old adage into action for the modern marketer.” — Maria Vorovich, founder and