Skyrocket Your Business with Social Media Branding "As a next-generation leader and trusted voice in the digital arena, Isis Bradford provides the blueprint to take your brand from the ground floor all the way to the top.” — Pauleanna Reid , founder of WritersBlok and nationally published journalist Skyrocket Your Business with Social Media Branding guides you on how to start and build your brand and business. Through social media branding and selling digital products, you can scale your business to be extremely lucrative—let’s get started! Grow your business and your brand. Social media strategist and content expert Isis Bradford  created this guide book to help small business owners acclimate to social media branding and promoting digital products and goods. Learn how to utilize an instagram following to your advantage without a business development manager using Bradford’s The P.A.I.D. Equation method. P.A.I.D stands for  how to (P)personalize the experience of your audience, bring (A)awareness to your business daily, create an (I)intimate relationship with those who are ready to shop from you, and increase (D)demand for purchases! Social media and business strategies made simple. Engage with your audience using updated strategies on social media branding. Learn how to personalize intended experiences for your audience, build brand awareness daily on social media, and inspire your audience to purchase any of your digital products and courses without famous influencers.   Inside, you’ll find: Marketing and social media branding guidelines to grow your business - Business strategies to inspire purchases of your digital products and courses - An online business book taking digital serial entrepreneurs to the next level If you liked Hook Point , The Nuclear Effect , or The Fearless Woman's Guide to Starting a Business , you’ll love Skyrocket Your Business with Social Media Branding . “Businesses get launched every day, but very few understand the formula needed to stay in the game. As a next-generation leader and trusted voice in the digital arena, Isis Bradford provides the blueprint to take your brand from the ground floor all the way to the top.” —Pauleanna Reid, founder of WritersBlok and nationally published journalist “Isis showcases how to build and grow a business in such an unique way! The P.A.I.D. framework is going to impact so many business owners. Definitely a must-read for entrepreneurs who aspire to be industry leaders.” —Sade Kelly, time management coach Isis Bradford coaches her audience on how to build a digital community that converts to loyal customers, create content and digital products that sell, and implement social media branding, marketing, and monetizing strategies! In addition to being featured in Yahoo Finance , NC Magazine , and Voyage Magazine , Isis is also a respected speaker. She has led workshops at various conferences hosted by Creative Collective, Squarespace, Kajabi, Bumble Biz, LaterCon, Thinkific, and Fox Soul. Isis, “The Digital Sales Guru,” is passionate about teaching women how to use social media and digital platforms to transform their passion project into a growing business, master marketing, sell out their launches, and position themselves as thought-leaders and experts! From Chapter One At the core of every brand lies the vision and values of the founder or creator. Building a brand based on individual values requires taking into account what is worth sacrificing (i.e. quality vs. affordability?) and what is non-negotiable (i.e. commitment to sustainable environmental practices). Each part of the business is built on being authentic and communicating that to customers to build a personal connection. Successful brands like Apple, Samsung, Ben and Jerry's, Harpo, and FUBU evoke images that immediately remind us of the founder, the product, and the lifestyle they promote. You know, without any doubt, the feeling and the values that are synonymous with these brands. These brands understand the importance of personalization. They understand the necessity of creating a unique brand experience that resonates with consumers—one that re-affirms the brand's story and connection to the consumer, making their choice of one brand over another, a very personal one. Personalization is the foundation for all other aspects of your business and the first step of the PAID manifesto. Personalization is the almost unconscious way you treat your clients, the personal touches reflective of your personality. Think about how you sign off your emails or support your friends and family in times of need. The elements that make up your personality create your brand identity and leave a lasting impression on your customers. Ten other companies may sell the same product or service as you, but personalization makes a consumer choose your brand over the competition. Personalization answers the “whys?” behind your business and product: Why did you start this brand? - Why do y