You might be using 'social media' everyday, but are you maximizing its potential to best benefit your business? Understanding the implications of using social media strategically to enhance and complement marketing initiatives at work is crucial to unlocking your business's growth, and Luan Wise is here to help. Written by a recognized trainer for both LinkedIn and Meta, Smart Social Media is grounded in the insights gained from hands-on consultancy work, plus hours of personal research, observations, and in-depth reviews of the platforms themselves. Both practical and informative, Smart Social Media is full of actionable insights and valuable guidance that will emphasize the importance of using social media strategically, to enhance brand awareness, boost engagement, build relationships with your customers, and keep up with ever-changing consumer behaviour. Drawing insights from real-life case studies and success stories, Luan Wise breakdown the most critical issues, including: Understanding how social media marketing can drive growth for your business; Knowing how to build a strong brand presence on relevant social media platforms; Using social media to guide buyers through their journey from awareness to advocacy; and Recognizing the benefits of collaborations, partnerships, and online communities to support business growth. “Luan has transformed her years of hard-won experience into a goldmine of practical, engaging, and no-nonsense advice that every business needs to read before investing another minute in social media. I'm already referring to it regularly at work.” ―Will Francis, Digital Marketing Trainer & Speaker “This book is your roadmap to social media success. A powerful tool for boosting your brand's online impact and a true gem for business growth.” ―Dr Leeya Hendricks, Managing Director, Hark Consultants, Non-Executive Director, Chartered Marketer & Fellow of the Chartered Institute of Marketing “In this handy and accessible guide to transforming your business's digital marketing, Luan does not shy away from breaking down the trickier topics. No matter what experience you have in social media, there is something for you in this book!” ―Dave Briggs, Founder, Building Brands “Yet another book from Luan that is packed with insightful examples and clear explanations. Smart Social Media will give you the tools to upgrade your social media strategy and create your foundation for long term success.” ―Professor of Marketing at Warwick Business School, The University of Warwick, Professor Laura Chamberlain “Jam-packed with real-life examples and success stories, Smart Social Media offers accessible, practical and invaluable tips on how you can grow your business by elevating your social media presence.” ―Lisa Williams, Managing Director, Marketing Donut “Two decades on from Facebook's launch and 17 years since the introduction of its ad platform, the opportunities for marketers to make the best of social media still feel unexploited. Familiar platforms evolve and new ones emerge, leaving many brands in need of an up-to-date, simple but comprehensive A-Z guide. I said it often as Marketing Week Editor and I say it now: thank heavens for Luan Wise.” ―Mark Choueke, Bestselling Author & B2B Marketing Consultant “ Smart Social Media gives you the perfect grounding across all aspects of marketing and branding, and how social media can effectively tie into your strategy to achieve your business goals. Luan leaves no stone unturned to provide you with all the tools you'll need to succeed when using social media in your business. Whether you work alone or in a larger company – if you use social media, you need this book.” ―Toby Tetrault, Head of Marketing & Tech, IPSE – the Association of the Self-Employed Luan Wise is a qualified marketer with 25 years' experience in agency, client-side and consultancy roles. She is a Chartered Marketer and Fellow of the Chartered Institute of Marketing. She has worked with various B2B organisations including professional services, SaaS and manufacturing. Luan has experience with B2C, not-for-profit, education and the public sector, so understands the similarities and differences. Luan engages with marketers on a daily basis to hear their challenges and provide counsel. Luan is an experienced writer. She has previously published titles on the topic of social media marketing (two self-published, two with Bloomsbury Business, including 2024's Smart Social Media ) and is currently co-writing titles on the topics of marketing psychology and data privacy (with academic partners, for Routledge). In 2016, she began to write and record courses for LinkedIn's online learning platform, LinkedIn Learning; since 2019, she has also been a lead trainer for Meta. Luan guest lectures at a number of UK universities, including University of South Wales (USW), University of West England (UWE), Aston University, Goldsmiths University, Loughborough Universi