CHANGES COLORS – These softbaits change color with fluctuating water temperatures, so you have the right color combinations for your fishing conditions. 10” SOFT RIBBON WORM – Get rid of your old tackle box and fish like a pro with gear like no other. These color-changing baits are perfect for catching bass. FOR FRESHWATER AND SALTWATER – The Robbie Ribbon color changing ribbon worm is the perfect way to reel them in wherever your fishing hole is. MADE IN THE USA – All Smartbaits softbaits are made in the USA, and that’s no fluke – we want to make sure that wherever you fish, you’ve got the best gear from the best here. FOR FEWER, BETTER LURES – Fishing is simply the best, but you need to shop right to enjoy it the right way. Ditch the spinners and poppers, and be a fish magnet with exactly what you need. The colors continually change as the lures go through fluctuating water temperatures otherwise known as thermoclines.