Fun and nostalgic magnet of Smokey Bear's "If Not You Then Who?" message is great for vintage magnet collectors This 3D molded rubber magnet Measures 2.4" x 3.1" Made in the U.S.A. by Ideaman, Inc., the manufacturers of the original Classic Magnets! The retro-style of our 3-D Molded Rubber Classic Magnet goes great with this timeless wildfire prevention educational icon! Official Smokey Bear Licensed Product. The face of wildfire prevention education SINCE 1944, Smokey Bear is more popular than ever! Smokey's timeless conservation campaign has thrived for decades, forging deep roots in American nostalgia. This vintage beloved icon fits perfectly with our retro 1970's-style 3D molded rubber Classic Magnets. This Smokey Bear 'If Not You Then Who?' magnet measures 2.4" x 3.1" (seven square inches) and is .01" thick. It is perfect for any outdoor lover's refrigerator or any other metal surface, and makes a great gift or souvenir for vintage magnet collectors! All of our Classic Magnets are 100% made in the USA. **The name and character of Smokey Bear are the property of the United States, as provided by 16 U.S.C. 580p-1, and are used with the permission of the Forest Service, U.S. Department of Agriculture.**