THE ORIGINAL PET ANXIETY AND CAT CALMING TOY. Our calming cat toy is a plush designed to help to ease crying, loneliness and separation anxiety. It makes a great gift for cat owners and is a new cat essential for first time owners. REDUCE NEGATIVE BEHAVIORS Get more sleep! Helps address anxiety issues such as excessive meowing, crying, excessive self grooming or moaning. Our cat plush toy is one of the best cat toys for anxious or restless kittens. HEARTBEAT! The Snuggle Kitty toy with Smartbeat heart has a 'real-feel' pulse that calms, appealing to natural instincts by naturally mimicking a mother and litter mates. EASE LONELINESS, FEAR AND SEPARATION ANXIETY. Used by cat rescues worldwide to aid in saving neonatal kittens' lives. EASY TO USE AND CERTIFIED SAFE MATERIALS. Industry leading Snuggle Kitty toy with 'real-feel' heartbeat has a motion activated Smartbeat that turns on/off based on your cats movement; AAA batteries and simple to use Heat Pack included. Designed to calm your cat's fears, loneliness, and separation anxiety. Cats and kittens are pack animals who are instinctively drawn to their mother and others in their pack. Snuggle Kitty recreates that intimacy with physical warmth and a patented Motion-Activated SmartBeat Heart. The result is a calmer, more peaceful pet! Made from soft, pet-safe materials, the Snuggle Kitty is durable and machine-washable. Snuggle Kitty is designed to: Make the transition to a new home easier. Ease loneliness, fear, and separation anxiety. Offer comfort and familliarity for kittens and cats on the go. Nurture and comfort orphaned kittens, supporting their survival and growth. Provide comfort any time your pet needs a little extra help relaxing. Any time your pet needs help relaxing.