Social media is no longer marketing's new thing. Both the big guys and the small fries have caught on- and so have the consumers. It's not enough for brands to get social media for the sake of it or simply because they are expected to. They really need to 'get it'. Regardless of size, smart marketers know that no brand can simply dive into social media and get it right. There's no cookie cutter approach and no one size fits all. Even though there'll be twice as many platforms and updates by the time you've read this, remember that it's all about engagement- and this way of thinking will never change. Social Media to Boost Your Brand teaches you what you really need to know- how to engage with consumers in their space and on their terms.