Describes how businesses can capitalize on the use of social media, offering details of a variety of firms, including Xilinx and the Ford Motor Company, that have utilized social technologies effectively. "If you are planning to launch a collaboration initiative, have a quick read of this book to make sure you have thought through everything you need to do and get it right first time." -- BCS, the Chartered Institute of IT "The book includes useful examples of companies that have transformed themselves into "social organisations." -- CPO Agenda "Shows how to turn ad hoc collaboration into a disciplined strategy to achieve key business goals." -- Engineering and Technology One of the best books to help your team is The Social Organization: How to Use Social Media to Tap the Collective Genius of Your Customers and Employees . It covers the best ideas for managing employees and customers through social media. Authors Anthony Bradley and Mark P. McDonald, group vice presidents at Gartner Research, crafted a thoughtful book." - Small Business Trends "Bradley and McDonald practically present the process of becoming a social organization where employees, customers, suppliers, and all other stakeholders are direct participants in the creation of value." - T+D magazine , The American Society Society for Training & Development (ASTD) Featured on the CIO Insight 2011 Fall Reading List. Anthony J. Bradley is a group vice president in Gartner Research. His responsibilities include advising clients on the enterprise employment of social media and social software solutions. Mark P. McDonald is a group vice president and head of research in Gartner Executive Programs, working with executives on the business application of information technology.