MADE FROM SOLID BRASS - Most other tags are made from cheap metals with thin coatings that wear off quickly. Our tags use solid, unfinished brass for a classic look and feel. It will naturally patina over time giving each tag its own unique character. Any wear reveals more brass and adds to your tags character! DEEP CUT TEXT - Our text is cut AS DEEP AS A CREDIT CARD IS THICK! Other tags are engraved (read scratched) or printed, processes that leave your information susceptible to wear and your pet at risk if they are ever lost. Our text is GUARANTEED to remain legible for the life of your pet. MODERN DESIGN – We design simple and elegant tags that will age well with your pet and match well with any style! They come with two solid brass rings so you can attach them in a way that works for you, and allows you to keep the tag facing forward. 30 DAY REFUND/RETURN POLICY - we're so confident that you'll be happy with the quality of your tag that we offer 30 days to return or exchange your tag for any reason. MADE IN THE USA from materials sourced from small American businesses. Solid unfinished brass tag (1.4″ long x 0.4″ wide x 0.1″ thick) with two solid brass rings 7/8" ring + 1/2" ring.