Science classes develop scientists, however, not always effective communicators. This leads to scientists who understand the issues and the range of solutions, but not necessarily how to actively connect with audiences or impact behaviors. Speaking of the Environment: What Your Science Classes Didn't Teach You About Effective Communication is a guidebook to help connect science and environmental needs with winning communication strategies. If you are a scientist or anyone who needs to communicate with non-scientists, the authors wrote this book for you. Throughout this book, readers will learn tips and tricks to: listen to diverse perspectives to understand what audiences value - inform outreach strategies - minimize jargon to avoid losing audiences - incorporate storytelling to engage audiences and - create “sticky” messages combat the misinformation epidemic - visualize data and information, and much more In Speaking of the Environment, Jasinski and Jasinski combine their decades of award-winning experience in environmental communication working with a wide range of organizations to create change. Use the lessons in this book to make real connections and move the needle on protecting and restoring the environment. " Speaking of the Environment represents an exciting and important new step toward enabling better connectivity. I'm grateful for this new resource and all of the tools and insights it provides!" - Laura Lindenfeld, Ph.D ., Executive Director, Alan Alda Center for Communicating Science® "In this age of accelerating change and knowledge acquisition and availability, it has never been more important to be able to communicate good science with the care and clarity that the public deserves. This book is a necessary navigation guide for a scientist's heart desire - to use discovery to make the world a better place." - Denice H. Wardrop , Executive Director, Chesapeake Research Consortium "This is EXACTLY the type of work I have wanted to assign to my graduate students but have been unable to find." - Robert Forloney, Professor, Goucher College "In an era where existential environmental threats and anti-intellectualism are on the rise, this text reminds us that the solutions lie not just in our ability to generate facts or great technologies but in our shared humanity." - Jonah Fogel, Environmental Resilience Institute, University of Virginia "Scientists are trained to use a language that is extremely difficult for most people to understand. We must unlearn that style, so we can help drive sustainable policies and tackle real world crises. This book offers a roadmap for doing just that and gives us hope for our planet's future." -Jacqueline Savitz, Chief Policy Officer for North America, Oceana