"Speech Blueprint is a guide for any leader or professional who wants to create and deliver a compelling message." In his TED Talk classic titled “How great leaders inspire action," Simon Sinek models what might be the textbook speech. In Speech Blueprint, Paul Gustavson breaks down the ten essential elements for presenting an idea that inspires action based on Simon’s model. He shows how it is a powerful mechanism that anyone can use. THROUGH THESE ELEMENTS YOU’LL LEARN… The importance of creating dips and spikes - The value of questions - The power of stories - The impact of inserting scientific research - The magic of pauses - The mechanisms to pivot through a crisis - The importance to iterate a key thought to drive home the message - The power of visual communication - The simple way to finish and create audience connection "As a person who has a passion for creating world class content and the art of communication, I was deeply intrigued with Paul's analysis. Taking time to understand what connects an audience to you and your message is the foundation for a great delivery. Speech Blueprint will help you craft your message and communicate with clarity and confidence." - Roddy Galbraith. Speaker Trainer The John Maxwell Team "I love seeing a speech broken down. Speech Blueprint is a great book that provides practical insight and wisdom for delivering a clear and effective message. The ten elements that Paul touches on will help shape and reinforce the mindset needed for any communicator. It's a must read!" - Paul Martinelli , President The John Maxwell Team "Speech Blueprint is a guide for any leader or professional who wants to create and deliver a compelling message. Not only does Paul identify a great speech to learn from, but he identifies the core elements that anyone can use to connect with others." - Mark Cole , CEO John Maxwell Enterprises "A great message has a heartbeat. I love the EKG visual that Paul uses to illustrate this point. Speakers speak not just to deliver information, they speak to create transformation, to move us to action. Paul takes us from the starting points of beginning, middle, end to creating a message that touches the heart of the audience. Put these tips to use and you will up level your next speech!" - Diane Caine , Leadership Coach & Consultant "Speech Blueprint is packed with practical, actionable content from start to finish. What resonated with me most is the chapter titled Frame with Questions. I see this book as a resource to review at least once a year to keep my talks fresh, relevant and valuable for my audience!" - Dave Cornell , Speaker andAuthor of Cultivating Courage Paul Gustavson is a cofounder of SimVentions, and a founding partner of the John Maxwell Team. SimVentions, is located in Fredericksburg, Virginia, and has been recognized as one of Virginia's Best Places to Work, and recently named by Inc. Magazine as one of "The 50 Best Places to Work in 2016". As the Chief Technology Officer (CTO), Paul leads in identifying and contributing to the company's capability and influencing the strategic vision.  He is a connector and pioneer focused on innovative and relevant ideas that can make an impact. He has also written for numerous journals and several technical books, presents and speaks at conferences domestically and internationally. Paul and his wife live in Virginia.