Bold Espresso & Chile Kick – Rich espresso meets smoky chile powder, sweet brown sugar, and a touch of mustard seed to create a robust, slightly spicy, and deeply savory rub. Whether you’re smoking, grilling, or roasting, this blend delivers a bold, flavor-packed crust on every cut of meat. Perfect for Beef, Pork & Chicken – Elevate your cooking with a rub designed to enhance the natural flavors of steak, brisket, pork chops, ribs, chicken thighs, and even ground beef or pork. The espresso deepens the umami, while the balanced sweetness and heat bring out the best in every bite. BBQ-Ready & Pitmaster-Approved – Cowboy Crust is your go-to seasoning for backyard BBQs, slow-smoked brisket, and flame-kissed steak. The coffee base helps create a caramelized, crave-worthy layer that locks in juices and boosts tenderness. Fresh Spices, No Junk – At Spiceology, we grind fresh and ship fresh, ensuring peak potency in every jar. No fillers, no artificial flavors—just high-quality spices and real espresso. Because your food deserves the best. Experiment Beyond the Grill – While Cowboy Crust shines on steak, ribs, and pork chops, don’t stop there. Try it on roasted veggies, mix it into ground beef for bold burgers, or even rim a cocktail glass for a smoky, slightly sweet kick.