Identity and socialization among sports fans are burgeoning areas of study among a growing cadre of scholars in the social sciences and beyond. Sports Fans, Identity, and Socialization, edited by Adam C. Earnheardt, Paul Haridakis, and Barbara Hugenberg, is an eclectic collection of new studies from accomplished and emerging scholars in the fields of communication, business, geography, kinesiology, psychology, and more, who employ a wide range of methodologies including quantitative, qualitative, and critical analyses. “After years of unexplained oversight, scholars now recognize the pervasiveness and significance of mediated sports. This collection pulls together research that will engage and open the eyes of anyone who has read a sports page, watched a Super Bowl, owned a fantasy team, or known someone who has. Read this book and you’ll learn more about yourself, your friends, and the world we inhabit.” ―Jay Coakley, University of Colorado at Colorado Springs, author of Sports in Society: Issues and Controversies “Sports Fans, Identity, and Socialization is a welcome addition to the growing scholarship in communication and sport. This edited volume features an impressive lineup of emerging and established scholars, drafted from a variety of disciplinary interests, including business, media studies, psychology, public relations, rhetoric, and sports management. What makes the book such a success is that it presents a broad range of methodological perspectives and addresses sports fanship across multiple sports, sites, and contexts. Sports Fans, Identity, and Socialization is required reading for anyone interested in the attitudes, behaviors, and motivations of contemporary sports fans.” ―Michael L. Butterworth, Bowling Green State University Author of over 20 books John Heppen is professor of geography at the University of Wisconsin–River Falls.