Sprinkles is a book about unique customer service and the bottom line. Customers today crave special and unique. What do sprinkles do to a cupcake or cookie? They obviously make it special and unique. Innovative service is the same: it turns good to great service into special and distinctive service. Customers like service that is good--meaning it successfully fulfills their needs or accomplishes the outcome they seek. But, they remember service that comes with an experience that gives them unexpected pleasure. Just like a good cookie made special with sprinkles, it's the extra touch!This amazing little book is full of compelling stories of real customer service experiences that exceeded all expectations, breathtaking insights, and super-cool techniques that provide the perfect recipe for how to attract and retain the loyalty of todayʼs picky, fickle, and vocal customers. "Chip Bell understands the importance of gaining trust while running a customer-centric business, and shares the secrets to success." - Herve Humler, President & Chief Operations Officer, The Ritz-Carlton Hotel Company, L.L.C . "Luxury brands require luxury service. Sprinkles is a delightful treasure for all who care about taking service to a pinnacle level." -Doug Kindy, President, Lucchese Boot Company "Chip Bell's Sprinkles provides five-star concepts for serving the kind of experience that gets five-star reviews from customers." -Joe Essa, President, Wolfgang Puck Worldwide "Chip Bell's insightful book will light up your life, fire up your customer service, and rev up your bottom-line. If you're interested in delivering story-making service, read Sprinkles ." -Ron Wallace, Former President, UPS International "Chip Bell has delivered a magnificent encore. Sprinkles is chock-full of his signature stories mixed with practical guidance. -Mark Pizzi, President, Nationwide Insurance " Sprinkles will bring infectious joy to all who read it and powerful results to all who apply it." -Tariq Farid, Founder and CEO, Edible Arrangements. " Sprinkles will elevate the passion of everyone who reads it and the success of every organization that practices it." -Michael Depatie, President and CEO, Kimpton Hotels and Restaurants The author of 21 books, Chip's newest book is "Sprinkles: Creating Awesome Experiences Through Innovative Service". He is also the author of such bestsellers as "The 9 1/2 Principles of Innovative Service", "Take Their Breath Away" (with John Patterson), "Managers As Mentors: Building Partnerships for Learning" (with Marshall Goldsmith), "Service Magic" and "Managing Knock Your Socks Off Service" (with Ron Zemke). He has served as consultant, trainer or keynote speaker to such major organizations as GE, Microsoft, Nationwide, Marriott, Lockheed-Martin, Cadillac, KeyBank, Ritz-Carlton Hotels, Caterpillar, Eli Lilly, Verizon Wireless, USAA, Merrill Lynch, Hertz, Accenture, Home Depot, Harley-Davidson and Victoria's Secret. Global Gurus ranked him in 2014 the #1 keynote speaker in the world on customer service. The Chip Bell Group was in 2014 ranked #6 in North America among mid-sized consulting firms for leadership development. He was a highly decorated infantry unit commander in Vietnam with the elite 82nd Airborne and served as a guerrilla tactics instructor at the Army Infantry School. He has appeared live on CNBC, CNN, Fox Business Network, Bloomberg TV, NPR, ABC and his work has been featured in Fortune, Business Week, Forbes, Wall Street Journal, USA Today,Inc. Magazine, Entrepreneur Magazine, CEO Magazine, WSJ MarketWatch, Leader to Leader and Fast Company.