Ever had a business idea but never took the plunge to work dedicatedly on it? 'Start Small. Start Now' nudges you to take that plunge and undertake an entrepreneurial journey even if it means starting small. Author emphasises on the fact that it is important to start, instead of not starting at all. Author draws from her own entrepreneurial journey of setting up an online marketplace MyKhaana, which she setup after quitting a successful corporate career.